Product / Engage
Engage them through content, not cold messages
Once you know who to target, warm them up so they know who you are before you reach out. Connect, comment, react, share — every touch builds visibility and trust before the first private message.
47 methods
Send follow request
Follow the prospect on Instagram, LinkedIn, or X → wait for profile visit, follow-back, or content interaction.
Send connection request
Send a LinkedIn connection request with a short, relevant, non-pitchy note.
Like recent posts
Like two or three recent relevant posts before sending any direct message.
Comment on a fresh post
Leave a thoughtful comment on a recent post to become visible before outreach.
React to LinkedIn post
Use a meaningful reaction on LinkedIn before commenting or sending a DM.
Reply to X post
Reply to the prospect's post with a useful or relevant point without pitching immediately.
Repost with comment
Share the prospect's post and add your own thoughtful insight.
Mention prospect in a post
Mention the prospect in a relevant roundup, insight, or discussion where the mention is genuinely useful.
Leave a mini-insight comment
Comment with one useful additional insight related to the prospect's post.
Ask a smart question in comments
Ask a relevant question under their post to invite a reply and open the door to a conversation.
Answer prospect's question publicly
Find a question the prospect asked in comments or forums → answer helpfully before any DM.
Like prospect's comment
Like their comment under someone else's post to create a light visibility touch.
Reply to prospect's comment
Respond to their comment in a relevant thread → continue the topic before moving to DM.
Follow prospect's company page
Follow the company page as a light warming step before engaging with employees.
Like company posts
Engage with company posts to become visible to the brand or team before personal outreach.
Comment under company posts
Leave a relevant comment under the company page post before messaging an employee.
View LinkedIn profile
Visit the prospect's LinkedIn profile to trigger a profile-view notification when appropriate.
Endorse a skill
For warm contacts only, endorse a relevant skill as a soft touchpoint.
Congratulate on new role
React to a new role announcement with a short, genuine congratulations message.
Congratulate on funding or launch
Comment or message with a genuine congratulations before introducing a relevant growth hypothesis.
Congratulate on hiring milestone
React to hiring or team growth news as a contextual warming touch.
Send personalized Loom teardown
Record a short video reviewing the prospect's website, funnel, profile, or workflow.
Send screenshot insight
Send one annotated screenshot showing a specific problem, opportunity, or quick win.
Offer free audit teaser
Tell the prospect you noticed a few quick wins and ask whether they want you to send them.
Send mini benchmark
Compare the prospect against similar companies and share one useful observation.
Send personalized checklist
Create a short checklist tailored to the prospect's role, company, or use case.
Send free template
Offer a useful template that solves a small part of the prospect's problem.
Feature prospect in a roundup
Include the prospect in a relevant public post, list, newsletter, or expert roundup.
Publish a micro-feature
Write a short public mention of the prospect's work, product, or content.
Invite to niche community
Invite the prospect to a relevant Slack, Telegram, Discord, or private community.
Invite to private roundtable
Invite the prospect to a small peer discussion around a problem relevant to their role.
Invite to research interview
Ask for the prospect's input for a market research project, report, or industry study.
Ask for expert opinion
Ask the prospect for a quote, opinion, or perspective on a topic they care about.
Run a short poll
Ask a lightweight question in DM or comments to start a low-friction interaction.
Send benchmark report
Share a relevant report or dataset about the prospect's market, role, or category.
Offer a useful intro
Offer to introduce the prospect to someone useful, such as a peer, candidate, advisor, or customer.
Engage with hiring post
Comment on a hiring post with a useful observation related to the role or market.
Engage with job post author
Use a job post as context to engage with the hiring manager or team lead.
Attend prospect's webinar
Join their webinar or event → ask a useful question → follow up with context.
Ask a question during webinar
Ask a smart question in the webinar chat to become visible before outreach.
Comment after event
Comment on the post-event recap with a useful insight or appreciation.
Reply to newsletter
Reply to the prospect's newsletter with a thoughtful note related to the topic.
Reply to welcome email
Subscribe to the prospect's newsletter or product → reply to the welcome email with context.
Request warm intro
Find a mutual connection and ask for a relevant introduction.
Reference competitor usage
Mention a competitor or tool they appear to use, then connect it to a relevant improvement.
Leave public positive feedback
Write a genuine public review or compliment about their product, content, or work before outreach.
Run multi-channel soft touch
Combine light LinkedIn, email, Instagram, or X touches before sending a direct pitch.